Studied business and marketing throughout high school and has graduated from the University of Pretoria with a degree in Strategic and International Business Management. Alex has initiated and co-founded several businesses, including the Viewmee app, AQUA., DAO.ua.

In November 2014 has initiated an experiment to find out whether the hippocampus (seahorse-shaped brain’s area) functions in a virtual environment just as well as it does in physical reality.

Encoder Experimental Prototype has proved that virtual environments are more effective than the physical ones for the mind palace (or Method of Loci) technique. As a result of numerous tests and improvements, Mind Palace Virtual Implant technology was developed. It proved the concept that it is possible to virtually implant a potentially limitless storage space inside the mind andget taught how to use it all while a user is enjoying a video game.

Alex has then founded Encoder Inc. and started gathering its core team to depart on a mission of enabling a spectacular memory in every human brain.

Besides work, Alex enjoys each moment with his friends and family, loves reading, is into Chinese tea culture, meditation retreats, and regularly practices Tai Chi and Qigong.