Executing the evolution of human memory using software

Core team
Encoder Inc. is an EdTech startup destined to bring in a change to the study approach imposed by the current educational system. The foundation stone to these changes is memoryOS - our product with a mission to enable spectacular memory in every human brain. We are a team of like-minded and diverse people, united around a problem of the modern educational system.

There is a large piece that is missing. When it comes to reading, we first learn letters, then we learn how to read syllables, words, sentences, paragraphs, chapters, and eventually whole books. The same principle applies to writing and just about any other fundamental skill. When it comes to memory - we do not learn the actual process. Our far from perfect educational system expects us to remember significant amounts of information without teaching us how to memorize it in the first place. It’s like throwing kids into the middle of the ocean without teaching them how to swim beforehand. Nor providing them with a boat.

We believe that memorization is as important as reading and writing and should be taught as our basic skill. Because our current educational system fails to do so – this leads to lots of student stress and normally progresses into various forms of what’s called “having a bad memory.” We have made it our mission for the memorization skills to become a new norm.

Jonas von Essen

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Alex Ruzhytskyi

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Trej Gun

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Vadim Kovtun

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Dan Morhuniuk

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Paul Deretskiy

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Dimitri Ruzhytskyi

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Bas Godska

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James Bowen

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Our mission is to make excellent memorization skills the new norm

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"Life is all memory, except for the one present moment that goes by you so quickly you hardly catch it going."

Tennessee Williams

Alex Ruzhytskyi

Studied business and marketing throughout high school and has graduated from the University of Pretoria with a degree in Strategic and International Business Management. Alex has initiated and co-founded several businesses, including the Viewmee app, AQUA., DAO.ua.

In November 2014 has initiated an experiment to find out whether the hippocampus (seahorse-shaped brain’s area) functions in a virtual environment just as well as it does in physical reality.

Encoder Experimental Prototype has proved that virtual environments are more effective than the physical ones for the mind palace (or Method of Loci) technique. As a result of numerous tests and improvements, Mind Palace Virtual Implant technology was developed. It proved the concept that it is possible to virtually implant a potentially limitless storage space inside the mind andget taught how to use it all while a user is enjoying a video game.

Alex has then founded Encoder Inc. and started gathering its core team to depart on a mission of enabling a spectacular memory in every human brain.

Besides work, Alex enjoys each moment with his friends and family, loves reading, is into Chinese tea culture, meditation retreats, and regularly practices Tai Chi and Qigong.

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